Please Be Cute Visual Identity

Please Be Cute" is a playful, tactile brand specializing in handmade crochet keychain blind boxes. To capture the "perfectly imperfect" nature of fiber arts, I developed a visual identity rooted in hand-drawn illustrations and high-energy primary tones. Every element—from the strawberry logo to the custom iconography—was drawn by hand to ensure the brand felt as personal and "sketchbook-to-shelf" as the products themselves.