For this project, I was tasked with creating branded ads and merch for a band and one of their upcoming events. I chose the band Earth Dad and their live concert at Union Pool in NY. Earth Dad is a group of friends making music together, and I wanted the designs to reflect that sense of friendship and community. To bring this idea to life, I created a series of playful “friendship monsters” that appear throughout the designs, representing the connection and welcoming energy the band creates.