Flora blends 90s and Y2K thrifted fashion with a bright, expressive identity that feels playful and human. I hand‑drew the logo to keep things organic, then built a color palette around neon yellow, electric blue, and pastel purple. The mix creates this fun, almost rhythmic energy that matches the pieces I curate. The whole system celebrates individuality and invites people to explore recycled fashion in a way that feels bold, considered, and full of character.